About Us
Our Story
There had to be a better way
Having worked with tech companies for 15 years, with more than 300 successful hiring projects under his belt, our founder realised that recruitment was not effectively solving the real problem.
It was expensive, reactive, and left startups without the ability to hire well on their own.
We built a new model: one that delivers the strategy and hires you need now, while building your internal talent acquisition competencies, so you can scale with confidence, clarity, and control.
Through deep research into how startups scale, from pre-seed to unicorn, we uncovered two powerful patterns:
Trend 1
The highest-performing startups didn’t rely on recruiters.
They built strong, in-house Talent Acquisition functions that aligned hiring with growth.
Trend 2
When it was time to scale fast, most startups weren’t ready.
They lacked the capability, systems, or confidence to execute hiring at speed and it cost them.
In 2019 we pioneered a new approach to scaling startups which would harness the field of talent acquisition as opposed to solely relying upon recruitment which is a small subset of the field:
Plug the Talent Acquisition gap immediately
Reduce the need for expensive recruitment agencies
Deliver rapid scaling
Enable startups to do their own hiring
Our stats…
Scaled startups
Recent exit (£m)
Series B funding (£m)
In 2018 I chose to create a groundbreaking business, focussed on solving the talent problem at scaling startups. By showing startups HOW to hire, rather than just doing it for them, I knew we could make a real difference. We worked with 8 initial customers in 2019 and honed our model. Since then, we have worked with over 80 startups and only take on those we know we can help.
We’ve had government funding, great press coverage and even helped a startup hire the right people to achieve an exit of £30m.
Our success to date has enabled us to offer an excellent career path for graduates, recruiters, headhunters and talent acquisition professionals.
By helping startups to solve their “who” problem rather than being forced to rely upon recruitment agencies, we fill a very distinct gap in a £10bn market (2025).
We have plans to scale our business rapidly and are looking for colleagues who want to be a part of the journey. The opportunity here is so much more than just a job. It’s the opportunity to build an incredible business together and share in the rewards of our success, while having fun.
Our Mission
What We Do
We break the recruitment dependency trap and show startups how to hire for themselves
We’re building a new model for hiring – one that puts startups in control
Who we help
Startup founders and investors who want to scale fast but don’t want to rely on recruiters forever.
How we help
We turn hiring into a core startup skill—not something you outsource.
We build the hiring systems startups need to scale.
We implement the software, write the docs, and design the processes.
Then we train their team or help them hire one.
Our Values
Known for providing the best solution to the “who” problem at tech startups
Sharing the rewards of our success with our colleagues
Scaling Startups
Who We’ve Helped
We have helped scale over 80 ambitious startups by revolutionising their in-house talent acquisition. We pride ourselves on our ability to help you grow your very own, gamechanging, talent pool.
CFO, Tech Startup
“Working with Dan was an enjoyable experience, he is full of energy and ideas. Incredible levels of service. A real eye-opener after the last 25 years of worsening service in the recruitment sector. We are so impressed with Daniel and Reedmace that we are actively considering putting Reedmace on a long term retainer because we need to recruit hundreds of quality staff.”